Privacy Policy

Effective Date: July 2025 

Welcome to Blueprints by Studioblue.
This website is operated by Studioblue Agency. Throughout the site, the terms “we,” “us,” and “our” refer to Studioblue Agency. We are committed to protecting your privacy and handling your personal data with care and transparency.

By visiting our site or purchasing something from us, you engage in our “Service” and agree to the terms outlined in this Privacy Policy. If you do not agree with the way your data is collected and used, we recommend you do not use this site.

1. WHAT INFORMATION WE COLLECT

We only collect personal information that is necessary to provide our services, fulfill your orders, and improve your experience on our site. This may include:

  • Personal Data: Name, email address, billing/shipping address, and payment details.

  • Technical Data: Browser type, device, IP address, and how you interact with the website (e.g., clicks, time spent).

  • Communication Data: If you fill out a form, send a message, or sign up for our newsletter, we may collect your name, email, and any message content you provide.

We do not collect more than what we need, and we never sell your data.

2. HOW WE USE YOUR DATA

We use the data we collect to:

  • Process and ship your orders

  • Send transactional emails (e.g., order confirmations, delivery info)

  • Respond to contact or support requests

  • Analyze website traffic and improve the user experience

  • (In future) Send marketing content—but only with your clear consent

We process your personal data based on one or more of the following legal bases: your consent, the necessity to perform a contract with you (e.g., processing your order), and our legitimate interests (e.g., improving our website).

3. CONSENT

How we obtain your consent:

When you provide personal information to place an order, complete a transaction, or contact us, we assume your consent to collect and use that data for that specific reason.

For any secondary uses (e.g., marketing), we will explicitly ask for your expressed consent or offer the option to opt-in.

How to withdraw consent:

You may withdraw your consent at any time by emailing us at contact@studioblue.agency or using the contact form on the About page. You may also unsubscribe from any marketing emails using the link in the footer of those emails.

4. COOKIES

We use cookies to support core site functionality and to understand how visitors interact with our website. Cookies are small files stored on your device.

Types of cookies we may use:

  • Essential cookies: Enable basic functions like page navigation and checkout.

  • Analytics cookies: Help us understand how users navigate our site (via tools like Google Analytics and Squarespace Analytics).

  • Performance cookies: Improve site speed and responsiveness.

  • Preference cookies: Remember your settings or past choices.

By using our site, you consent to the use of cookies. You can choose to disable cookies via your browser settings, but this may affect certain site features.

5. THIRD-PARTY SERVICES

We only share your data with third parties when necessary to operate our services.

Examples include:

  • Payment processors: such as Stripe, who handle your payment securely

  • Analytics providers: like Google Analytics and Squarespace Analytics

  • Email marketing tools (in future): which will only receive your data with your consent

Each third-party provider operates under its own privacy policy. We recommend reviewing their policies to understand how your data may be handled.

We will never transfer or sell your data to unrelated third parties for advertising or profiling purposes.

6. DATA STORAGE AND SECURITY

Your data is securely stored on our e-commerce and hosting platforms, following industry standards. This includes encrypted storage, access controls, and routine system monitoring.

Order-related data is retained for legal and accounting purposes. Optional personal data (e.g., newsletter signups) will be stored only as long as needed or until you request deletion.

7. YOUR RIGHTS (GDPR + GLOBAL)

If you're located in the EU or another region with data rights laws, you may:

  • Request access to your personal data

  • Ask us to correct or delete your data

  • Withdraw consent for non-essential processing

  • Request a copy of your data (data portability)

  • Lodge a complaint with your local data authority

Some of our service providers may process data outside the European Economic Area. In such cases, we ensure appropriate safeguards are in place in line with GDPR requirements.

To exercise any of these rights, email us at contact@studioblue.agency.

8. CHILDREN’S PRIVACY

Our website and services are not intended for anyone under the age of 16. We do not knowingly collect personal information from minors. If we become aware of such data, we will delete it promptly.

9. CHANGES TO THIS POLICY

We may occasionally update this Privacy Policy. If we make significant changes, we will update the date at the top of this page and may notify you via email or banner on our site.

Your continued use of the site constitutes acceptance of any updated terms.

10. CONTACT US

If you have questions about this Privacy Policy or would like to make a data-related request, you can contact us at:

📧 contact@studioblue.agency
Or via the contact form on the About Us page


🏢 Studio Blue Agency AB — Maria Prästgårdsgata 17, 118 52 Stockholm, Sweden